Our Work: Archives

Johnny B Truant: Spoon Bender, Rule Breaker, Punk-Rock Entrepreneur

I’ve been following Johhnny B. Truant for ALMOST a year now – mostly because of his insanely entertaining writing for Copyblogger – and I had the privilege to interview him and get some truly mind-bending advice from him a few months back.

johnnybtruant Johnny B Truant: Spoon Bender, Rule Breaker, Punk Rock Entrepreneur I’m now making that interview available to the public for the first time below, but first…

Since that time, he’s just been blowing up the DIY marketing, mad fire-starting, “third tribe” world with his all around mind-bending punk rock awesomeness, and TODAY he’s launching his coolest project to date I’d say:

Question the Rules

Question the Rules: The non-conformist’s punk-rock, DIY, nuts and bolts guide to creating the business and life you really want, starting with what you already have. (ok, that’s a mouthful)

Not an affiliate link — these guys worked their asses off, and they deserve every cent. Seriously.

I’m SO impressed with Johnny’s work, and with his prolific growth. He’s a profound inspiration to me. That’s why I interviewed him originally for RebelBlogger, my WordPress and online business blogging video collection. The thing is, this information really needs to get to as many people as possible, so now I’m sharing it here — for free.

This is probably the most fun I’ve ever had doing a phone interview. (OK, I admit this was also my first recorded phone interview since using a Marantz with audio tapes when I was in college, like, when hotmail was still cool…)

- Much love, and ENJOY!

In this fast-paced interview, online marketing rebel Johnny Truant reveals all about his fast-growing online marketing business, and how he was able to build his business from 0 to six figures in less than a year by basically being himself (and kicking butt). Note: this was a few months ago, and since then, I’m pretty sure Johnny’s come close to doubling his monthly income. Listen to the interview to find out how.

Johnny B. Truant mind-bender interview: Right click here (or control+click Macs) and “save as” to download …

Check out Question The Rules here…

“Because one of the things you have to understand when you’re building or running your own business is that you’re a screaming hardcore punk bastard whether you know it or not.” – Johnny B. Truant (http://johnnybtruant.com/all-entrepreneurs-are-punk-rock/)

Bending the Spoon:

p.s. please use that groovy share button below to share with your friends, and sign up to my newsletter for more ridiculous mind-bending awesomeness… cheers!

Posted in Experts Series, Latest & Greatest, Online Strategy

The Case of the Missing Linchpin Index (and my review)

Seth Godin’s publishers bailed and forgot the index in his latest book (Linchpin). And he .. didn’t … notice. Which brings me to the question: who cares about indexes, and who uses them anyway…?

I never REALLY did until today — when I downloaded a searchable pdf Linchpin index online. Will I ever use this again? I may, or I may not. But I’m happy to have some fodder to riff on, and something to share — and so was Seth apparently, as he wrote a post about the index today. I’m also happy to report, I’m using the index to write this post and an impromptu review of the book apparently…

I wrote about Linchpin here the day it came out. I haven’t written about it again, except to post a picture of me and my Linchpin (which inexplicably has 1700+ views on my Posterous blog), and then to explain how the “resistance” stopped me from actually buying it until the day AFTER it came out — for 28 bucks at borders — and somehow to tie that into “changing the world,” but that’s another story.

Some of my favorite insights are when Seth reveals his own struggle: Read More

Posted in Experts Series, Latest & Greatest, Online Strategy

The Two Tribes: Those who work for greed, and those who work for Good

A tribe united by purpose is stronger, more resilient, more likely to change the world for the better…

But very few tribes I’ve ever known (if any) are fully united. Most “tribe members” are driven to serve themselves primarily, and leverage the community to further their own agendas. These people eventually destroy the tribe.

There are really only Two Tribes:

1. Those who are driven by greed to serve themselves; and
2. Those who are driven primarily to serve something Greater than themselves.

You can actually serve yourself better, by serving the “greater good” first. I’ll give you a personal example in a minute, but you might want to play this video first:

Let me repeat that again: You can serve yourself better, by serving the greater good First.

This video is actually a great example of how working for Good first, actually helps you in the long run. Read More

Posted in Latest & Greatest, Online Strategy

Five New Websites and Redesigns…

Here are five new websites/redesigns we’ve launched in the past few weeks. We’re thrilled to be part of these projects. Read some of the testimonials from these clients, after you check out these projects:

1. Forks Over Knives
The AMAZING feature documentary that’s gotten 15,000+ views and upwards of 3,000 fans on Facebook in just the last couple weeks. “The feature film Forks Over Knives examines the profound claim that most, if not all, of the degenerative diseases that afflict us can be controlled, or even reversed, by rejecting our present menu of animal-based and processed foods.”

2. Toxic Soup Movie
“Something is BAD wrong as everyday Americans fight to protect their air, water & blood from chemical contamination — an environmental documentary with ATTITUDE ”

We LOVE this project! Just got into the Atlanta film fest, will get into so many more, for sure!

3. Man Bites Dog Films
The production company behind Toxic Soup. We gave them a major face-lift redesign on their site, to update their image, and let them post their own videos, updates and content to keep updated! and fresh on the minds of their new and existing clients.

4. Bed + Board
A REALLY cool new indie record label out of Silverlake, Los Angeles (of course!). “Our goal is to create a community of artists and musicians that we love and are influenced by that will further our own creative output while providing an outlet for the fantastic work that may be just under the radar.” Rock!