Our Work: Archives

OK, I have my moments of loving and hating Twitter, and it tends to go in cycles – depending on my mood! I know that’s the case for a lot of people, and a lot of my clients. The bottom line is: Twitter users who actively engage and interact with their followers, will more than double their monthly leads in many cases. The proof is in the pudding:

This from some hardcore research by the respected Hubspot internet marketing group In case you had any doubts about Twitter being worth your time, time to let those doubts rest.

So, how to have fun with Twitter? Start by following me :) – find some more cool people to follow that are talking about what you’re interested in, and retweet stuff they send that you like, send them a message in response to one of their tweets, or just send a tweet starting with their username to say hi. Read More

Vook releases “Unleashing the Super IdeaVirus” an updated viral-ready version of Seth Godin’s groundbreaking “Unleashing the Idea Virus” book which itself went super viral as a free ebook at the turn of the millennium… Brilliant.

Some of my favorite concepts:

Don’t “sell products,” create ideas that fill a vacuum: ideas that fill a deep unfulfilled need; concepts that your target audience is driven to share.

Seth Godin: “What marketers do for a living is we build, from the ground up, ideas worth spreading.”

Be willing to have ideas that suck — every so often one great one will slip through…

Be willing to keep outputting the little ideas, keep creating, keep producing, keep “shipping” the small creative inspirations, until you hit the big one…

Incorporating a new multimedia online book format with fresh new interviews, written content, video clips and a navigation system that allows you to go through the entire book in less than 30 minutes. It’s like multimedia nonfiction-book cliff notes on steroids, narrated on camera by the author and the featured subjects… very cool.

I found the 18 brilliant video clips at about a minute or so each allowed for the whole presentation and concepts to absorb and filter through on a deeper, stickier level than just by reading…

At .99 cents for a limited time, it’s kinda hard to think of excuses for why you wouldn’t want it…

“When the platform changes, the leaders change”

- Make your own platform, and lead the change.

Amazing to think it’s only been less than six months since our initial launch of iEnvision Media, and we’ve already done a redesign – boy has the online world changed since our launch! Facebook hit 300 mill users, Twitter came and went (just kidding you’re not getting off the hook that easy… ;-) and talking about “social media” has become, well, almost a cliche… Read More