1. Forks Over Knives
The AMAZING feature documentary that’s gotten 15,000+ views and upwards of 3,000 fans on Facebook in just the last couple weeks. “The feature film Forks Over Knives examines the profound claim that most, if not all, of the degenerative diseases that afflict us can be controlled, or even reversed, by rejecting our present menu of animal-based and processed foods.”

We LOVE this project! Just got into the Atlanta film fest, will get into so many more, for sure!

3. Man Bites Dog Films
The production company behind Toxic Soup. We gave them a major face-lift redesign on their site, to update their image, and let them post their own videos, updates and content to keep updated! and fresh on the minds of their new and existing clients.

4. Bed + Board
A REALLY cool new indie record label out of Silverlake, Los Angeles (of course!). “Our goal is to create a community of artists and musicians that we love and are influenced by that will further our own creative output while providing an outlet for the fantastic work that may be just under the radar.” Rock!

5. Make Your Own Exercise DVD
A very cool and unique new product from the founders of Yoga Tribe and Culture, and YTC Films. Check it out!

This 24-page downloadable guidebook walks you through the process of creating the most important content on your website — the pages that people who are interested in you and your services will be looking at most closely

Click the image below to download (right click or ‘control’+click to “save as”…). Please feel free to share this with your friends and followers with the Share/Save button at the bottom of this post…

This is a system that really works. It works because it helps you accomplish your core objectives – or, the core objectives of your business online. And it works, because it helps you to create the content to accomplish those objectives faster, easier, and more effectively. It’s also pretty fun to do.

I originally put this together exclusively for my website and online strategy clients, to help them get their most important content written better and out the door easier. I’ve opened it up to everyone now, because based on the feedback of my clients this system really works, and it makes a big difference in the lives of those who’ve used it. That’s why I’m here, and that’s what makes it all worth while…!

It’s 20 pages of no-fluff content (and pretty pictures) laid out in a step-by-step system, with the following (fully clickable) table of contents:

Welcome:
About The 5-Step Website Content Creation Guide for Conscious Online Business…
Before You Start

Step One: Get Centered, and Get Ready to Rock…!

Step Two: Get Real and Strong On Your Mission & Purpose…
In preparation, therefore, for the next step, I want you to ask yourself these five questions:

Step Three: Craft Your Mission Statement and About Page
Your Mission Statement
Crafting Your About Page

Step Four: Get to Know Your Potential Clients/Customers/Site Visitors
Identifying Your Core Client/Customer/Market…
Identifying the Needs and Problems of Your Ideal Client/Customer
Almost there…!

Step Five: Outline the Rest of Your Main Website Content!
The Homepage:
Your Additional Pages:
Why Bother Writing Blog/News Posts…?

Finally…

Click to Download the free iEnvision Content Creation Guidebook…(you may right click or ‘control’+click to “save as”…)

Share, email and bookmark this for your friends and followers, with the buttons below – thanks for your support! :)

It’s a great project, and we’re honored to have been chosen to work with the Monica Beach Media team to develop their website, which is integrated with the WordPress blogging/content management system, and integrates the latest in social media and social sharing connectivity.

We were also delighted to receive this testimonial today from the film’s producer:

“iEnvision has been terrific. They are there when you need them – very responsive and innovative.”

More about Forks Over Knives:

I know that if your reading this post right now, you really have to buy this book for no other reason than for what it is… and preferably today! If only just to say to your friends when they talk to you about it, “I got it the day it was published.” And talk they will, for months and months… I know i will, and i may write another note about it here, as soon as i’m done reading it myself… ;-)

If you haven’t yet watched it, press play on his 2009 TED talk here — and keep it going in the background — while you traipse on over to Amazon and pick up Linchpin today… :)

Seth Godin on the tribes we lead:

Back to the real #1 reason to buy this book –

The only reason that really matters is you. You’re the real reason– because you matter, you’re the type of person that’s making a difference, and you just downright rock. Hello — its about the PEOPLE. That’s what makes me tick, its what keeps me going, and its what gives me solace at the end of the day — doing that some thing that makes a difference in some small way…

So here are 59 more people who rock — people who took the time and opportunity to help Seth with his crazy anti-hierarchical promotional campaign, get an advanced review copy, and help enable him to use his considerable “loverage” to bypass traditional marketing routes and bring it straight to the people for the people, etc….

I love this brave, free, crazy new world — don’t you…?

So without further ado, here are 59 more reasons why to buy this book:

As Seth put it “There are a lot of people on this list, and I respect every single one of them, for their insights, their generosity and for plugging away at a medium that’s just getting started.” Click here for the full list…

p.s. one of my personal favorites came through from the quirky and inimitable Danielle LaPorte…

Enjoy, and let me know if you come up with your own reason…! ;-)

After getting off the phone with one of my clients this afternoon, Antoinette Cabral — just checking in on her progress, as she was working on some updates after our last consultation session — I was so thrilled about what she said, I decided to write about it here. She was super happy, and feeling really good about her website, the feedback she’s been getting, and the support from people who love what she’s doing: (thankfully, she said she didn’t mind me quoting her…)

“It just feels really good — to have a lot of support — people love the site, and they’re really excited about what I’m doing — it just feels good!”

Sweet! I love the simple truth revealed there. I think that’s what it really should be like — fun, empowering, and just downright good. Unfortunately for so many people, the process of building a website can be a total nightmare…

My goal always is to make the process be an empowering, inspiring and exciting experience. Of course, it can be challenging, but the best outcomes usually take some work! The bottom line, it’s gotta just work — for you personally, and for the larger goals of your business and venture — but it should also just feel right, and feel good!

I always love to hear the stories people have, because building a website is such a personal, and such a powerful thing. It’s sorta like building a home, and then opening it up to the world… and for most people it’s a long and arduous process, with a reward which far outstrips the cost, and the effort involved, as long as you feel right and good about what you’re doing!

What’s been your experience building and growing your website, or just trying to get it done? Are you struggling with making your intention come to life online, or is it just flowing…? I’d love to hear about your experiences thoughts and insights in the comments below…

Nonetheless, business blogging is painfully misunderstood, and even successful companies with extended marketing strategies — and multi-million dollar revenues — are often in the dark regarding how to fit a blogging strategy into their overall outreach, advertising and marketing strategy.

Lucky for you, if you’re not one of these multi-million dollar companies, your job’s gonna be a little easier. Just don’t waste your precious time…

What This is Not, and Who It’s For:

When I first set out to write this article, I was just planning on writing a short 500-600 word post about the benefits of blogging for your business, and how to do it right. As the article unfolded, however, it became clear that I would have to go WAY deeper down the proverbial rabbit hole, and back this stuff up with some real concrete examples of online entrepreneurs who are actually doing it right.

Now, I’ll tell you what this isn’t — it’s not an exhaustive, overarching view at all the greatest possible online blogging strategies of our times, or a “list post” on the top-ten blogging strategies for your business. On the contrary, this article is really just a concise and straight-forward primer on establishing your primary purpose, and using that to drive your online business blogging strategy.

If your someone who’s running a business with a purpose, or a greater driving mission, this is for you. That’s what I’m doing, anyway, and that’s what this is about.

Hint: It’s a lot easier than you may think, and it involves a simple basic truth — your blog is essentially just a powerful arm to sweep in traffic, build relationships, and accomplish the core strategic mission and objective of your business.

In a minute, I’m going to ask you three simple questions to help you accomplish that purpose, but first…

The Simple Truth

The simple truth is, there are a thousand different possible approaches to running a successful business and blogging strategy. The strongest approach will incorporate some of the tricks and trades of the best out there, with the understanding that there is a precedence, and there is a path.

You may or may not wish to follow any of these paths — in fact, as it has been said, “there is no path in the jungle, you make your own path.”

It always helps, of course, to pay attention to the work of others who have struck out ahead of you, and use this knowledge to strike out on your own. There is perhaps no greater truth than this: That knowledge is power, and when wielded skillfully, and wisely, this knowledge carries more potential strength and power than a thousand allied armies, or multi-million dollar marketing strategies.

That’s really the key actually — and it’s the key, because, even if you have a great strategy or system in place, one that you’ve learned from observing or actually following an established “system,” the likelihood of someone-else’s system working for you, without any significant modification or customization to apply to your particular niche and your audience — the likelihood of such a system to succeed in action is SLIM TO NONE.

You simply have no choice, but to apply your own knowledge, and make the strategies your own.

The way that some of these online leaders approach the sometimes daunting task of carving out a niche, establishing a strong personal space for their own audience, and building their business, is truly an art in itself.

Here, we begin to scratch the surface of strategy for some of these current and emerging online leaders, with the understanding that the basic principles will require, and demand modification to suit your particular audience and strategy.

There’s Really Only One Thing That Matters

The only thing that REALLY matters in all this — the only thing that’s really going to make a difference in your success — is that you have a clear head, a strong intention, and the FIRE to make it come to life. When it comes down to it, though, the fire is all that really matters.

If you go no further than this, just remember, the fire and passion that burns in your heart to accomplish your personal mission — whatever that may be — and to succeed in executing that goal, however long it takes, and at whatever price necessary, is all  you really need.

…that is, as long as you can sustain, build and leverage that fire and passion over time — and do it for as long as it takes, however difficult it may get.

There’s fire, and there’s passion, and then there’s sustained and intelligent strategy… I wouldn’t leave any of them out.

Finally, when it comes down to it…

The business of blogging is really a business of building a strong foundation, establishing and promoting your business, and your goals, and nurturing your audience into “fans with money,” as the wildly successful online marketing entrepreneur Frank Kern of Mass Control would put it. But it’s all FULL BS and useless if there’s no passion, no commitment, and no fire to sustain it.

The Great Advantage of the Online Entrepreneur

Chances are, if you’re reading this, you run your own company, own your own blog, or you head up the social strategy for a smaller company or start-up — if any of these scenarios fit the bill for you, it’s time to break out the champagne ’cause your business-blogging strategy is gonna be a HELLUVA lot easier, than that of any ginormous multi-million dollar company.

That is — your job in creating a successful business blogging strategy is going to be a lot easier, at least.

You still may have to push yourself beyond your comfort limits to take that success over the top for your business, but if you’re TRULY clear about what your purpose is, what the mission of your business is, and who your target audience REALLY is — I mean crystal clear, or pretty damn close — let me tell you, your going to be WAY ahead of the other 20,000 or so blogs that are started every day…

You can go as complicated as you can possibly imagine with your blogging strategy, and you can get as far as you want to go, but the truth is it doesn’t have to be all that complex. I’m going to show you what I mean…

The Only Real Purpose of Blogging for Your Business

OK, well if you actually read the last section, or the introductory paragraphs, you might have noticed that I already leaked the little secret there, but I’m gonna spell it out super clear right now.

If you have a business online, there should really just be one purpose — and i mean only ONE purpose — to blogging for your business:

The one and only real purpose of your business blog is to fully support your mission to accomplish the primary purpose of your business, and your longer-term goals — whatever they may be.

Please read that again, and take a moment to fully take it in. All the other stuff — the side stuff, the self-importance, the ego boosts, the countless distractions, fears and worries are ABSOLUTELY TOTALLY AND COMPLETELY UNNECESSARY. In fact, they run completely counter to your mission.

The basic problem is — us humans, we get PAINFULLY caught up in our own egos, our pride, our inflated sense of self-purpose. Now this is only natural, right? We’re only human. Unfortunately, it’s these same essential character flaws that nag us all, and threaten to destroy our chances at any real success — and I don’t need to remind you of the grim failure-rate statistics for ANY business, online or off.

Are You Totally 100% Clear on the Purpose of Your Business?

For instance, if you’re an aspiring writer, your goal may actually be to get a book deal, or it MAY be to get a position as a junior reporter for The New York Times — God only knows why you’d want that, but let’s just go with that for now. Let’s say that as an aspiring professional journalist, while you’re working on your long-term goal, you’ve decided to create a website/blog to advertise your copy-writing skills for potential clients and their websites and sales pages. It’s a reasonable path to take, and a potentially very lucrative one at that…

Nonetheless, while your copy-writing business blog may support the other more lofty goal in the long-run, the ACTUAL blogging, and the strategy you must use to attain each of these two separate goals, is COMPLETELY different

Here Are Your Three Questions:

1. What’s the primary, number one goal of your business?

If you can’t say it right now, without hesitating, it’s time to do some soul-searching. You might read Leo’s Short but Powerful Guide to Finding Your Passion for inspiration.

If you can answer that first one in a flash, cool. Now answer this:

2. What are the real, practical, nitty-gritty actual secondary goals of your business?

Get real clear on these first two questions — write them out. Somewhere in your answer to these questions, lies the mission of your business, your core purpose and the driving force. Write it all down, and then polish it down to a 1-2 sentence mission statement that resonates deeply in your heart.

These two questions are more important than you might imagine… more important even than continuing on with this article, if you’re not 100% clear on them. And i actually recommend you open a new text document, and write them out before you go any further.

And finally:

3. What are you actually doing to accomplish your goals?

What are you actually doing, in practice, to get where you want to go — what are you working at, and how? What are you doing that doesn’t serve your mission…?

These three points are the foundation of any business. As basic as it seems, this is almost everything you need to build a successful business. Most people will have a vague idea, and be able to answer blithely. Resist the temptation to gloss over these questions, because they are the core, and the more clear you are on these 3 inner-game questions, the stronger your foundation will be.

Use your answers to drive your content creation, and always seek out other leaders, bloggers, online personalities you resonate with, who share similar core values, and similar missions. These are your allies, and they’re also your ticket to building a strong core audience, as they will already be surrounded by people with similar interests — people who will also likely be interested in what you have to say.

Leverage Your Blog For Your Business, but Try Not to F*** it Up

I could go on for pages about the many ways you can royally screw yourself in your blogging, but I’ll leave that for another article where I’ll tear into some of my own lessons in blogging failures…

Suffice it to say: Your blog is a vehicle to drive traffic and business to your REAL Business. It’s not a broadcasting station for your latest product ads, or a place to run a string of lame press releases for your latest and greatest achievements. The bottom line is — even if your blog readers are slightly interested in your products/services, they don’t want to be sold to — who wants that? Learn to think like your audience, by putting yourself in their shoes.

Your visitors will click away from your site, as quickly as you’d change the TV channel or hit that mute button and step to the kitchen for a commercial break from your favorite show, as soon as they smell the stink of that desperate product selling push.

Don’t sell shit… leverage your passion instead.

Are You Creating a Freedom Business, or a Legacy Business…?

Recently, I was having a rare phone chat with Clay Collins, of Project Mojave, the “freedom business” maven. He leveraged a quirky and fairly popular personal development blog into a “financial freedom” blog, and finally into a well-into-the-six-figures online business training system that blows anything else i’ve seen out of the water when it comes to building a sustainable and HIGHLY profitable online business in just a few months.

One of the things that stuck in my head from our conversation, and i don’t think he’ll mind me sharing it: (roughly paraphrased) “Of all the blog posts I’ve written, the ones with the most comments have never been the ones that brought in the most money.”

And if you see some of his more controversial blog posts, you’ll notice he’s got a handle on using his unique voice, experience and flair for drama, to convey a powerful message, and build a buzz. Especially when it relates to his personal mission, his purpose, and his business.

But he never takes his eyes off the goal:

Yes, getting people talking, sharing and commenting on your blog is great, but you know what’ s a helluva lot better? Making a living from doing what you love, and making it happen by your will, your fire, a little applied intelligence, and determination …  Project Mojave is off the market now, but it will re-open again, and you can click here to be notified when the opportunity to join arises again… (note, this is an affiliate link for Project Mojave, which is a program that has helped me immensely in accomplishing my mission, and I wholeheartedly support Clay and his work)

Millions of people are doing it, right now, and experiencing massive success. Clay’s just one of them.

Don’t Get Lost in Your “Legacy”

Chris Guillebeau, of The Art of Non-Conformity is one inspiring world traveler, blogger, and info-product internet marketer extraordinaire. He takes “internet geek,” flips it on its head, and makes it cool — for thousands of daily visitors to his website.

He could be the world’s greatest writer, but no one would give a rat’s ass, if he wasn’t a brilliant marketer, with a great story, and a clear mission (”travel to every country in the world before i’m 35″). The truth is, what makes Chris a brilliant marketer and a runaway success, is his ability to understand his audience, and clearly communicate his mission to them in a way that evokes curiosity, interest, and intrigue.

He’s so clear about his mission, and so consistent in communicating it, you’d have to be a complete idiot to not get it, and not see the appeal. It’s 100% clear, and it’s all there…

But he’s not blogging for the hell of it, he’s blogging for his now-fulfilled dream of becoming a published writer. His blogging strategy also encompasses a comprehensive slate of “unconventional products,” each of which have their own carefully crafted website and built-in marketing strategy to boot. His products succeed, I venture to reckon, due to his relentless passion to understand precisely what his growing audience demands, and to deliver them EXACTLY that.

But the defining factor, no matter what: He always sticks to his mission.

If you want evidence of his success, you can download and read his manifesto, 279 Days to Overnight Success.

Chris is big on “Legacy Content” — if you want an example, read the manifesto, or read this 3,000-word article about creating a Legacy Project.

I want to be clear on something — it’s SO important to dig into your passion, and your purpose, and let that drive everything you do. Just don’t get lost in the allure of writing 3,000 word articles like the one your reading now, if you’re not 100% clear about how this sort of “Legacy Content” ties in to the fundamental mission and driving purpose of your business.

A “Freedom Business” can also be a “Legacy Project” founded on a greater purpose and passion for global and personal transformation, but the distinction is still there. You just have to get REALLY CLEAR on what your passion, your purpose, and your mission really is.

Let Me Be Clear, Legacy Content Is Important, But It’s Nowhere Near As Important Than Being Totally 100% Clear On Your Business Mission — And This is Mine:

Simply put — To make it easier for the good people of the world to accomplish their own unique purpose.

That’s the driving force behind this post, that’s why I’m writing now, and that’s why I wrote this post: I’m driven by the fire to succeed in my mission.

That’s also why I created the Rebel Blogger Site: The ultimate video training series for online business and blogging — it contains more than 60 videos that gives you step-by-step instructions on EXACTLY how to use your WordPress blog for your business, how to optimize it, and how to build your online business through blogging.

You can click here to watch the exclusive free video that reveals exactly how to Master the Google keywords research tool, and dominate the search engine results, in just 7 minutes…

Here’s the deal:

You Can Write About Whatever the Heck You Want — Just Remember to Always Tie it Back to Your Core Mission

Penelope Trunk wrote about this once. I couldn’t find the damn article again on her site, that woman just has RIDULOUS amounts of juicy content on her site — let’s just say she truly understands how to push the fine line between salaciousness and super-usefulness — but roughly put, it was something along the lines of this:

Choose your topic, and write about anything in the world you want — but ALWAYS tie it back to your core subject (in this case, your personal/business mission). It’s one of the things that truly sets apart a great blogger from an average writer.

If you want to see an outline of her compelling story about spinning off a successful blog into an even more successful business, couched within the driving mission of her blog, read her article, what makes a blog successful? Just note, Penelope’s adamant in stating that a blog alone will not bring you money. It’s a very fine distinction, however. Blogging CAN AND WILL blow up your business, if you target it right, network and interact with the leaders in your niche, and their blogs, and keep your eyes on your particular target.

You’re Allowed to Have Diverse Goals — Just Create One Blog for Each Goal, and Keep Them Separate

If your goals are diverse, that’s fine, just be clear about what your goals are, and what your blogging for, and try not to mix up the purpose of your divergent goals…

Say you have two divergent purposes, you can just create two blogs: one personal relevant theme-based blog, and one business blog and/or website. You can refer to relevant articles in each one, and use one to promote the other. You can use your particular skills and your particular life-experience to accentuate your unique service/selling proposition (USP) — take 15 minutes to establish that, once you’ve finished here. You can use your life experience to influence your unique voice in your writing. You can also leverage the traffic from one successful blog to build your other business.

Just be super sharp and super clear about what is the purpose of each blog, and each business, and try not to mix them up, unless you can full establish the mutual relevance of both together. Please don’t make the mistake of mixing your divergent content, and your niches, and alienating your readers! (I know, i’ve been guilty of this myself, and it just doesn’t work).

If you want to see a stellar example of this kind of scenario in action, check out the 20-something-year old online marketing whiz Glen Allsopp’s Plugin ID: personal development blog, and then check out his marketing blog, ViperChill, where he analyzes the top 10 most linked-to blog posts ever. I also recommend his post on the top 24 things to do when launching your blog.

(Incidentally — if you plan on going anywhere with your blog/business, I highly recommend you read each of these articles, and look closely at how they tie-in to the personal missions of each of their writers, and pay special attention to how they pull-in and involve their readers, how specifically they apply to their market, and how they incite and invite their readers to action. I know I will.)

In Conclusion

If you’ve gotten this far, I think you probably get the overarching message: Get clear on your purpose/mission, believe in yourself 100% no matter what it takes, and stick to it as if your life depended on it, with the same determination and joy as flies stick to shit… ;-)

Use your passion and determination to fuel your blog posts, and always tie them back to your core purpose — your mission, your goals, your unique products/services and offerings. Just be transparent, give your whole self, and be 100% sure of who you are, and what your purpose is.

There is a conspiracy at work in the universe: the people who are driven to benefit the world in some way, and do it with all their will, all their passion, and all their determination — the universe conspires to help them succeed.

Your mission, should you choose to accept it:

Complete the 3 questions above, if you haven’t so yet. Then click on all the links in the article that interest you, read them, take notes, and see how you can apply them to accomplishing the purpose of your online business and blogging strategy.

If you do get inspired while you’re reading, or you really love some of the articles, just copy the URL’s into a text document so you can remember them, with any notes you may have or thoughts on how they relate to your business. It’s a great jumping-off strategy for creating new blog posts, and outreach strategies. Just don['t wast your time writing about otherwise interesting topics, that don't relate back to your core mission.

Then try and forget everything you've read, and strike out on your own path to fierce success -- led by your fire, your passion, and your determination.

My next article will cover the one "magic bullet" for your online business. Yes, believe it or not, there is such a thing ... :-) If you want to stay in the loop, and be notified about the latest and greatest free content, subscribe with your email below:

(my confession: as annoying as they are, the contextual side-bar ads help me stay on top of Pay-Per-Click & Search Engine Marketing trends).

Thanks (design MC) Matt for making this happen — you have THE coolest shots of the American west that i’ve seen in a helluva long time.

And thanks Leo, cause you really do have your finger on the heart of something that really makes a lot of people tremble…and pause, and smile. :)

This simple extension creates a barely-noticeable label in the top right corner that you click on to give you options to hide:

• The entire Gmail header, including all the links across the top, the Gmail logo, the search box, and other clutter at the top.
• The footer, which is a bunch of small links across the bottom of Gmail.
• All the ads that show up to the right of your email message — hiding ads gives wider screen space to your messages.
• Non-essential things in your sidebar, including the chat box and invite box. If you have other gadgets in your sidebar enabled, you can disable them in Gmail’s settings.
• Almost everything in the Inbox view, including the lines separating messages, buttons along the bottom, most buttons and links across the top.

You decide which elements to hide, but if you check all the options, the result is a very satisfying uncluttered Gmail. The best email program just got beautiful.

via zenhabits.net

Click to go to the Minimalist Gmail Firefox Extension from Matt Constantine.

- from 1938 Media, a very cool video, marketing “new media” company (i use quotes, cause new media’s not really “new” anymore, but it’s now an actual category genre – maybe it should be called “post new-media media”).

They’re organizers behind the Audience Conference in New York. Click here to Watch the quirky Loren Feldman describe this off-the-beaten path conference to one of Chris Brogan’s readers.

How it Works

Send a message to post@posterous.com from your email account – subject line is the title – and they set up your own blog for you.

They’ll send you a confirmation email, and you can access the site and change the name to whatever you want. Set up your own hosted domain name (as in http://mywebsite.com) or just choose http://yourname.posterous.com

It’s perfect for those times when you have something a bit bigger than a tweet, and smaller than a blog. I’m using Posterous to host my new micro-blog site (smaller than a blog, bigger than a tweet) “Man on the Fly” and i use it as a repository for content i want to elaborate further on in this blog.

Why Posterous Rules

I totally recommend Posterous for all my friends and clients — it’s the easiest and best technology out there for free hosted blogging, and it takes it a step further by auto-posting to your outside networks, per your specifications. Click on the image below for more details.

Visit Posterous.com

There are so many different ways to go when publicizing a website and sharing it on the right sites, in the right way.  Not to mention selecting the right “keywords” for your site and content to make sure you get more visitors to your site!

Wordpress Power!

When i built my first website and popped a subscription form on there, i was pretty disappointed by the results. I remember thinking to myself – “what am i going to do to get people to sign up to my newsletter, NO ONE seemed to give a rat’s behind.

Well they DO care about certain things: like making more money for themselves and their  businesses, having success in their lives, enjoying themselves, being part of a community,  among other things…

You need to LEARN HOW TO APPEAL TO THEIR INTERESTS, and learn how to give that to them, in a way that is beneficial and profitable for them first and foremost!

When most people think about building a website, they have massive expectations, great hopes and ideas, and not much of a strategy in place for maximizing the potential success of the site, let alone developing the core content for the site, or really customizing the site to the needs and interests of their market, or potential site audience.

If you’ve been in your field of business for any time, you probably have a pretty decent idea about your target audience, what their interests are, and how they relate to your business. But do you know how to turn that knowledge into a full-scale system to convert your site visitors into raving fans and happily paying customers?

In my experience there’s nothing more powerful – and FUN – than figuring out how to properly optimize your site to REALLY make an impact on the people who visit your site, and using the power of social media to a) get those people to your site, and b) optimize your site to encourage interaction, develop relationships and appeal to people in a way that smoothly builds a buzz and recognition about you and your business.

So what’s the big scoop?

There’s a few steps to doing this properly – all of which are addressed in our 10-Step Enlightened Business Roadmap. Here’s a few pointers:

Before anything, you need to understand the primary purpose and “Mission” of your business and your self, as you WILL need this to spark the excitement and the identification of your visitors and customers…

Among the other things required:

1. Getting to understand your target audience – their problems, needs and desires
2. Creating solutions to their problems
3. Researching the competition, and creating the master plan for your site
4. Researching your keywords to make sure you write about what your audience actually wants to know
5. Crafting the content to address the needs and problems of your customers – and sharing it!
6. Creating the right products to solve these specific problems
7. Optimizing your site and setting up a “sales funnel” to convert your visitors into customers (hint, this includes an opt-in email list, and a free info-product download incentive)
8. Practicing effective follow-up and client-customer interactions

If this all sounds just a little too intimidating or hard to do, believe me, i understand! On the flip side, there’s nothing more frustrating than having a great website with no traffic, or a great product without a functional “funnel” to convert visitors into customers -  or worse, no way to get people interested in your website, products, or services.

That’s what a well constructed, well thought out and properly optimized site is designed to solve (and that also happens to be exactly what we specialize in).

Click here for more info on our Search Engine Optimized Wordpress Website & Social Media Hybrid Training Systems for Business

Of course, this just a cursory outline, if you want a free system to to learn how to start doing this yourself, download our (free) 10-Step Enlightened Business Roadmap: Click here to continue…