Vook releases “Unleashing the Super IdeaVirus” an updated viral-ready version of Seth Godin’s groundbreaking “Unleashing the Idea Virus” book which itself went super viral as a free ebook at the turn of the millennium… Brilliant.
Some of my favorite concepts:
Don’t “sell products,” create ideas that fill a vacuum: ideas that fill a deep unfulfilled need; concepts that your target audience is driven to share.
Seth Godin: “What marketers do for a living is we build, from the ground up, ideas worth spreading.”
Be willing to have ideas that suck — every so often one great one will slip through…
Be willing to keep outputting the little ideas, keep creating, keep producing, keep “shipping” the small creative inspirations, until you hit the big one…
Incorporating a new multimedia online book format with fresh new interviews, written content, video clips and a navigation system that allows you to go through the entire book in less than 30 minutes. It’s like multimedia nonfiction-book cliff notes on steroids, narrated on camera by the author and the featured subjects… very cool.
I found the 18 brilliant video clips at about a minute or so each allowed for the whole presentation and concepts to absorb and filter through on a deeper, stickier level than just by reading…
At .99 cents for a limited time, it’s kinda hard to think of excuses for why you wouldn’t want it…
“When the platform changes, the leaders change”
- Make your own platform, and lead the change.
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